Why Wool?
# Wool in the Great Outdoors: Why It's Unbeatable
For nearly half a century, New Moon has been at the forefront of outdoor apparel, championing wool for its unbeatable qualities. Here’s the lowdown on why wool is our go-to material, backed by solid science and years of experience.
## Wool’s Superpowers
### Keeps You Dry and Comfortable
Wool can absorb up to 30% of its weight in moisture without feeling damp. Its outer layer repels water while its inner core holds moisture, keeping you dry inside and out. This makes wool incredibly breathable, perfect for any weather.
### Smart Temperature Control
Wool naturally regulates temperature. It traps air for insulation when it's cold and releases heat and moisture in warmth. Whether you're hitting the slopes or the trails, wool adapts to keep you comfortable.
### Tough and Stretchy
Wool fibers are incredibly resilient. They can bend over 20,000 times without breaking, way more than cotton or synthetics. This means wool clothing holds its shape and lasts longer, offering great stretch and bounce-back.
### Resists Odor Naturally
Outdoor trips mean sweating, but wool’s got your back. It absorbs odor molecules, only releasing them when washed. Wear wool for days without worrying about smelling like your adventure.
### Eco-Friendly Choice
Wool is renewable and biodegradable. It’s made from sheep fleece, which grows back every year, and at the end of its life, wool decomposes much faster than synthetic fabrics. Choosing wool means choosing a healthier planet.
## Why New Moon Raves About Wool
With 48 years of combined experience, New Moon’s creators have a deep-rooted passion for wool. We’ve seen firsthand how wool stands up to the elements and time. Our commitment goes beyond making apparel; it’s about offering sustainable, high-performance gear that supports your adventures and the environment.
Wool embodies everything New Moon stands for: sustainability, durability, and quality. It’s not just about the clothes; it’s about crafting an outdoor experience that’s unforgettable and conscientious.
Choosing wool means choosing gear that’s ready for anything, just like you. With New Moon, you’re not just getting dressed; you’re gearing up for adventure with the best nature has to offer. Join us in our wool revolution and feel the difference in every journey.